Debra Trappen is the Head of Sass and Moxie at d11. She founded the firm to help growth-minded leaders, FIRE UP, uncover who they are, and become the BEST version of themselves. This translates into a life, brand, business culture, and attitude that all shine online to attract ideal connections, grow influence and build a prosperous business that fires you up! A sought-after motivational speaker, trainer, and author, Debra’s been spotlighted on platforms, podcasts and publications. When Debra is not igniting an audience on stage or creating in her studio, you will find her wine tasting with her husband for her passion project – WomenOnWine.TV, or walking her pups. In The Money Hour segment today, Debra talks about online authenticity: standing out online by truly being yourself.